The Water Folk LLC is a company based in Sonoma County, California (out of Cotati and Sebastopol) and serving the larger area of Northern California, including the Bay area, Sonoma, Marin, and Napa counties, and beyond. The Water Folk supports water-conservation and reuse for homes, businesses, farms, and communities through a range of ecologically-focused services. They offer design and installation of rainwater catchment and greywater systems, as well as permaculture-based water retention landscaping. Their mission is to inspire, educate and activate people to care for their water and promote healthy, resilient, human water management practices.